Anthony Robles (known to the team as “Tron”) has been in the hair industry for over 20 years with nearly half of that time with Prema. As one of the Directors of the business, Anthony has developed the Prema brand whilst at the same time, being a very skilled stylist on the salon floor.
Having started his career under former Hairdresser of the Year, Frank Burgemeister, Anthony has developed his roles to include staff management, education and now as Communications Director for the Prema group. His passion in the salon is to create strong geometrical shapes and edgy, creative looks.
Zoe has 22 years working in the hairdressing industry with various roles in Education, Shows, Product Testing and always working as a Colourist with her loyal clientele. Highly trained, Zoe has a L’Oreal colour degree, Aveda Colour Master as well as the Goldwell Master Colourist Certifications to back up her years of experience.
Passionately working with our staff and team of directors, Zoe works as a mentor to assist the growth of the Prema team and the business. Nicknamed “The Oracle” Zoe is our in-house astrologer, bringing the cosmic energies into our daily lives to enhance the quality of our day.
Prema Surry Hills Colour Director, Ashleigh Boughton, started hairdressing 20 years ago in the UK. By the age of 21, she became a salon manager and educator responsible for teaching a vast number of salons in advanced hair colour techniques throughout the UK. Working with partner companies including TIGI, Wella and KMS, Ash was also an ambassador for hair companies including Sebastian Haircare and Paul Mitchell.
During a year off hairdressing to travel south-east Asia, Ash ended up in Sydney where hairdressing found her once again, this time with Prema.
After 1 year in Prema Bondi, the business expanded and a second salon in Surry Hills was opened. Ash was chosen to lead the colour team and soon after was promoted to become the Salon manager and leader of the team. As the director of colour and Goldwell Master Colourist, Ash has built one of the strongest colour teams in Sydney. Being an integral part in Prema’s Colour direction and Fashion work, Ash continues to impress clients with her groundbreaking colour technique and vibrant personality. You won’t be disappointed when getting your hair coloured with Ash, she is a hair colour magician.
With 15 years industry experience, Dale’s career has spanned from full-time assistant and senior stylist in one of Sydney’s most prolific celebrity salons, through to a well-renowned freelance fashion and editorial hairstylist. Now Creative Director for Prema – 2016 Hair Expo Salon Team of the Year & Salon Business of the Year finalists – across Australia and New York, he has worked with celebrities Geri Halliwell, Paula Abdul, Dita Von Teese and most recently in New York, Nina Garcia. Dale was also lead hairstylist for The Voice Season 3 and Season 5’s live shows as well as the Australia’s Next Top Model Cycle 6 Finale Show.
Most recently Dale played the role of hair director for Manning Cartel, Aje and Don’t Want No Scrubs during MBFW Australia 2015 and after just three months in New York, Dale was honoured to be hair director for Charles Youssef S/S15 NYFW show, Dale’s first in New York and Charles Youssef’s second. The season later Dale added the NY label A Moi to his NYFW directorial portfolio.
Dale continues to grow through regular work-related travel – most recently as a regular backstage at shows through New York, London, Milan and Paris for the FW16 season on team with the likes of hair hero’s James Pecis and Duffy – and a continuous mix of salon and editorial work.
Dale is looking forward to furthering his profile in New York through his editorial and celebrity expertise.
Garreth Lenagh is one of Prema’s most successful editorial stylists and an integral part as one of the Directors of the Prema Creative Team. Originally from Leeds, North England, his extensive experience and warm personality has led him to perform roles that include success in salon, freelance editorial, and the position as leader in education and charity events in the industry for over 15 years.
When not in salon providing quality cuts, he spends his time fully immersed in his passion for editorial hair where his work is often found in local and international magazines as well as online publications.
Garreth’s approachable reputation has allowed him to build strong relationships with designers worldwide. He is a known brand ambassador for KMS California and has recently taken place on their Global Style Council working internationally for the brand.
Garreth is held as the go-to hair Director for runway, lookbooks and editorial shoots including regular international travel from New York fashion week to Europe. Also Garreth has been seen in Thailand, New Caledonia and the Maldives.
Garreth has also made a name for his work in Television. Directing hair for The Voice Australia, sponsored by KMS, which included live broadcast showcasing Garreth’s attention to detail.
Alana Dunphy has been in the industry over 10 years and is one of the strongest stylists on the Prema team. With a background in fine arts that transitioned into hair and makeup, Alana has proven time and time again to have an exceptional perceptiveness for all things creative. Alana’s career has boomed into Editorial and Education as a freelance education and brand ambassador with KMS.
With over four years of experience with the Prema Team, Alana has attended the last 4 years of Fashion Weeks in Sydney as well as 2 in New York and recently was the hair Director at Sydney Fashion Week for designer Pheonix Keating. As well as education and runway, Alana has shot endless editorial for fashion brands including Bassike, We Are Handsome, Manning Cartell, Nookie and Phoenix Keating.
Alana’s laid back and quirky personality has found her the go-to for musicians and celebrities and you often find her chair in Prema’s Surry Hills salon filled with identities which include band members of The Preatures, Missy Higgins and Samantha Harris.
For more than 20 years, Erin Shaw has been a makeup artist and hair stylist to the world’s celebrity and fashion A-list. His clients have included Kate Moss, Alexa Chung, Hillary Duff, Eric Bana, Twiggy, Melissa George, Linda Evangelista, Rosamund Pike and many more.
Erin has been based in Europe for the past 10 years, working in such cities as London, Paris, New York and Sydney. Erin continues to create distinguished styles for his clients and impress the most critical fashion editors working part time in editorial and part time in the salon at Prema.
Erin’s work is featured regularly in top publications, such as Elle, Vogue, Marie Claire, Harpers Bazaar, Cosmopolitan and InStyle while also working on many of the top designer catwalk shows internationally.
Erin has garnered a massive following from his makeup videos used for training makeup companies such as Bourjois. This led Erin onto the idea of creating an online makeup academy so anyone who loved makeup or was an aspiring makeup artist could be a part of his exciting world whilst learning all from the comfort of their own home.
He now offers hair and makeup services at Prema Surry Hills when he is not out on editorial shoots.
Sarah Bibby (we call her “Bibby”) is originally from New Zealand and has been hairdressing for over 10 years. She trained in the top hairdressing academy in Australasia and has been rewarded numerous L’Oreal colour trophy awards in NZ for her outstanding work as well being an invaluable member of the L’Oreal creative team with involvement in editorial and TV including New Zealand’s Next Top Model.
Bibby has been working with Prema for over a year now and along with excellence in salon and being voted Prema 2015 Stylist Of The Year, she is also an educator for up and coming hairdressers.
Bibby’s warm and compassionate nature along with her passion for giving clients great service and hair that suits them and their lifestyle, has led her to be one of the strongest hairdressers on the floor in Prema Bondi.
Mel Cooper has been in the industry for over 20 years and was recently awarded Prema 2015 Colourist of the Year. When she started her apprenticeship she decided colour was where her passion was and where she wanted to focus her career direction. She worked with the best colourists in the industry at some of the top salons in the country and was able to develop the skills to becoming a colour mastermind. After doing a 3 year stint in Brisbane, she returned to Sydney where she found the Prema family.
She loves coming to Prema everyday as there are so many talented people who she is able to work with, in creating one of the strongest colour teams in the country with. Now one of only a few certified Goldwell Master Colourist in Australia, Mel is the go-to for all things colour.
Mel’s passion for constant education and development in techniques, skills, technology and ideas is what keeps her evolving and being able to give her clients beautiful hair. Her yearning for growth has made Mel the Prema Olaplex and Pravana brand ambassador.
Prema New York Color expert, Natalie Elias, has recently caught media attention with her signature pastel color transformations earning her a mention in New York’s Time Out Magazine.
London-born, Natalie started her hairdressing career 11 years ago with training at the TIGI Academy in London where she worked closely with multi-award winning and hair industry Icon TIGI International Artistic Director, Anthony Mascolo.
As TIGI Academy Technical Creative Director, Natalie worked as part of the International Creative Team backstage at London Fashion Week, behind the scenes at TIGI’s own Collection photo shoots, and onstage at seminars and shows on both sides of the Atlantic. Natalie has taught color specialist courses across the UK and Europe, sharing her skills with colorist’s from all over the world.
Gregg Lennon Jr. began his career in the beauty industry over a decade ago and today specializes in precision cutting and editorial styling. In addition to working as a stylist, Gregg has spent his career focusing on perfecting his craft as well as teaching what he has learned to junior stylists.
Gregg started his education in Orlando, Florida, before traveling to New York, California and Scotland to continue his training. He has studied with some of the most respected companies in the beauty industry including Toni & Guy, Vidal Sassoon, Bumble & Bumble and Davines.
To further his artistic techniques in cutting and styling and gain new inspirations, he travels regularly to international beauty shows and fashion hubs of Europe as well as major U.S. cities. Most recently, the successful beauty blog, Into the Gloss, featured Gregg’s styling tips in one of their widely arrayed how-to sections. He has been with Prema since they landed on U.S. soil and looks forward to everything the beauty industry has to show him.
Rochelle Boidin has been hairdressing for 8 years now and has always been drawn towards colour.
She started hairdressing on the Gold Coast then later moved down to Sydney where she finished her apprenticeship and became a full time colourist on the floor. Along with working some time in London, Rochelle has built her vast colour skills over the years.
Rochelle loves working on all kinds of colour and is particularly passionate about balliage colour services because she loves creating something for clients that is more long lasting and maintainable for themselves. She loves the challenge in providing the ideal colour to suit the lifestyle from client to client.
She loves working with Prema because she does what she loves everyday while being surrounded with like minded team members that can collaborate together on how they can make clients feel their very best.
She is currently furthering her education and is very excited to become one of Prema’s top colourists through the Goldwell Master Colourist program.
A hairdresser, salon owner and contributor to the likes of Vogue and Marie Claire, Glenn is one of the top hairstylists in Australia.
After an apprenticeship at Melbourne’s Zimmer, Glenn helped open Kabu Haircutters in Toorak in 1985 which he then managed for seven years. He later moved to Sydney and, in 1993, set up Helmet with the legendary hair and make-up artist Stephen Price. Added to this, Glenn opened Helmet Hair and Make-Up Academy educating students in Hair and Make-up techniques in 1995 and managed freelance hair and make-up for editorial clients including Vogue, Harpers Bazaar, Marie Claire and Madison.
By 2002 Glenn’s stable of salons had grown to three and he and his wife Karen had developed Helmet Junior a hair care product range for children. When an offer came in, Glenn accepted and relocated to Paris. The ensuing 12 months saw him working for the Paris and Milan runways on mega labels Chanel, Emelio Pucci and Antonio Beradi. Upon returning to Australia, Glenn joined the highly regarded Names Agency and, in between celebrity engagements, continued freelancing at top Sydney salons Ruggeri and Sable.
In 2006 Glenn and his wife, Karen felt it was time to open their own salon again, with Hare House and Beauty in the Southern Highlands and The Grooming Lounge salon at Gibraltar Hotel along with overseeing the development and running of the prestigious Bowral Day Spa.
Late 2012 Glenn was invited to do guest visits at Salon Ruggeri New York where he tended the tresses and make-up requirements for the Crown Princess of Norway Mette-Marit. Today Glenn divides his time working at Sable salon in Sydney, Ian Daburn salon in Vancouver and by appointment in the Southern Highlands and Berry.
Glenn currently works from our Bondi salon and will soon relocate to join the Prema NYC team.
Stefani Annaliese Hernandez is a Tucson Arizona native and has now been in the industry for over a decade.
Stefani began her career by working for the international icon Toni & Guy where she was promoted to educational director of her salon for both hair and makeup. She was flown to Dallas frequently to work alongside the company leaders such as Zach Mascolo.
She moved to New York in 2011 where she was quickly able to expand her freelance career. Working regularly on short films, commercials and New York Fashion week. Shortly after her move, she was invited to stay for a three month period in Dubai where she styled hair for some of the most glamorous and trendsetting stars in the Middle East. Upon her return, she began working in the trendy Lower East side and has been in the NY scene for 4 years.
Now with Prema Nyc, she has since been able to work on the heads of designers such as the designers of Proenza Schouler, models, musicians, TV personalities and other fashion industry big wigs.
Sarah-jay started her career in 2008 working in a diverse salon in Newtown where her passion for the industry grew, specifically colour.
After 7 years, she felt the need for growth and moved to Prema for the opportunity to further her education and develop her love of colour and creating fun, vivid colours.
If you ask her who her favourite clients are she would say, the ones who are open to creative colours. For her, the colour needs to suit the persons personality and lifestyle. Being a senior colourist is about the challenge to change a colour so if your looking for something new or different she would be the colourist to ask for.
Sarah takes inspiration from her colleagues, music, fashion and art and has a large blonde colour clientele.
Jordan is very passionate about cutting and styling. He was a regular backstage at London Fashion Week and various stage work throughout the country. Jordan also was announced a finalist in the British Hairdressing Awards, 2015 and was a finalist for the L’Oreal Colour Trophy.
Katie Harrison is originally from the UK and has been hairdressing for 11 years building her knowledge and experience in the industry. After travelling around Europe to top hairdressing events, she got invaluable insight on up-and-coming trends. Further to this, she attended a variety of courses through Saks and Revlon colour training.
Inspired by personality, love, music, culture, fashion- hairdressing is far from work for Katie, it is her passion to be able to transform hair to what the client desires. She loves creating the perfect blonde and exciting fashion colours that will capture others attention.
Originally Toni and Guy trained after teaching herself at one of their academy’s, she felt it was the right time to make the move to more independent boutique salons in London’s trendy Shoreditch area. Participating in many editorial shoots for magazines and fashion websites, she has also worked London’s fashion week for various designers.
Yoshimi ( mimi ) originally from Tokyo Japan, stepped into the Hair and Beauty industry seven years ago by completing her initial training from the Toni & Guy Academy in Australia with distinctions.
Being passionate in both hair and beauty, she immersed herself further into the beauty industry whilst working in a salon and completing a diploma course at the Academy of Makeup.
Mimi has further developed her skills and knowledge by attending different workshops and seminars throughout the years, both in Australia and Japan, and more importantly has had a very hands on approach by participating in various award winning short films, weddings, photoshoots and fashion shows with talented mentors and creative professionals.
She has recently came back from Japan with a wealth of knowledge delving into the science behind hair treatment and hair care, and also developed techniques such as Japanese straightening and perming.
Recently moved from Nottingham in the UK, Grace wanted to push herself and move to Australia to continue in a profession that is ever growing.
In the last few years Grace worked alongside many different stylists with a variation of techniques, picking up skills from them all she has merged them together to create her own creative skills set.
She regularly assisted on photoshoots but her main focus was building her clientele and to focus on education.
Grace sees hairdressing as a constant progression, she attended regular seminars to be able to always bring something new and exciting to her clients.
Many years ago, hair and beauty entrepreneur Francesco Ruggerino, traveled to India and learned a powerful Sanskrit word for “love” that would change his life. In 2004, when he launched his first cutting edge salon in Bondi, an eastern suburb of Sydney, Australia, “Prema” was the perfect name for the aesthetic behind his multi-faceted creative playground.
Built on the foundation of passion, skill, personal and professional development, Prema – which expanded to a second thriving location in the inner city suburb of Surry Hills, one of Sydney’s most artistically vibrant neighborhoods, in 2009 – soon became a vehicle for inspiration, achievement and excellence in salon, education, editorial, runway, design and production.
With a total staff of 70 covering the two locations, the Prema salons are driven by an outstanding team of hairdressers and creatives who have worked all over the hair fashion world. They perform at a high level while serving a large portion of Sydney’s community. The Bondi location is currently one of the busiest in the country.
With the opening in August 2014 of the Prema Hair Salon on the Lower East Side of Manhattan, the company — and its unique and dynamic, forward thinking aesthetic — has not only gone international but positioned itself as a potential game changer in the NYC salon world.
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We create success whilst remaining humble and understanding that we are only as good as our most recent work. We create our vision artistically and entrepreneurially, remaining progressive in hairdressing and challenging the status quo.
We create confidence as we continually push through fear. We respect individualism within a team whilst creating an environment of collective consciousness free from untamed ego and reflective of a world without limits.
We educate in professional and personal development courageously stimulating growth. We continually assess our skills and abilities and as a group use each other as a mirror to ourselves as we identify areas requiring growth.
We authentically make a difference to the lives of our crew, clients and collaborators by winning with each other in an environment of giving and receiving. We cater for the entire community with various price points whilst offering the highest quality service, products and attention to detail in all that we do.