Anthony Robles has been in the hair industry for over 20 years with nearly half of that time at Prema. As one of the Directors of the business, Anthony has developed the Prema brand whilst at the same time, being a skilled stylist on the salon floor.
Having started his career under former Hairdresser of the Year, Frank Burgemeister, Anthony has developed his roles to include staff management, education and now as Communications Director for the Prema group. His passion in the salon is to create strong geometrical shapes and edgy, creative looks.
Prema Surry Hills Colour Director, Ashleigh Boughton, started hairdressing 20 years ago in the UK. By the age of 21, she became a salon manager and educator responsible for teaching a vast number of salons in advanced hair colour techniques throughout the UK. Working with partner companies including TIGI, Wella and KMS, Ash was also an ambassador for hair companies including Sebastian Haircare and Paul Mitchell.
During a year off hairdressing to travel south-east Asia, Ash ended up in Sydney where hairdressing found her once again, this time with Prema.
After 1 year in Prema Bondi, the business expanded and a second salon in Surry Hills was opened. Ash was chosen to lead the colour team and soon after was promoted to become the Salon manager and leader of the team. As the director of colour and Goldwell Master Colourist, Ash has built one of the strongest colour teams in Sydney. Being an integral part in Prema’s Colour direction and Fashion work, Ash continues to impress clients with her groundbreaking colour technique and vibrant personality. You won’t be disappointed when getting your hair coloured with Ash, she is a hair colour magician.
With 15 years industry experience, Dale’s career has spanned from full-time assistant and senior stylist in one of Sydney’s most prolific celebrity salons, through to a well-renowned freelance fashion and editorial hairstylist. Now Creative Director for Prema – 2016 Hair Expo Salon Team of the Year & Salon Business of the Year finalists – across Australia and New York, he has worked with celebrities Geri Halliwell, Paula Abdul, Dita Von Teese and most recently in New York, Nina Garcia. Dale was also lead hairstylist for The Voice Season 3 and Season 5’s live shows as well as the Australia’s Next Top Model Cycle 6 Finale Show.
Most recently Dale played the role of hair director for Manning Cartel, Aje and Don’t Want No Scrubs during MBFW Australia 2015 and after just three months in New York, Dale was honoured to be hair director for Charles Youssef S/S15 NYFW show, Dale’s first in New York and Charles Youssef’s second. The season later Dale added the NY label A Moi to his NYFW directorial portfolio.
Dale continues to grow through regular work-related travel – most recently as a regular backstage at shows through New York, London, Milan and Paris for the FW16 season on team with the likes of hair hero’s James Pecis and Duffy – and a continuous mix of salon and editorial work.
Dale is looking forward to furthering his profile in New York through his editorial and celebrity expertise.
Garreth Lenagh is one of Prema’s most successful editorial stylists and an integral part as one of the Directors of the Prema Creative Team. Originally from Leeds, North England, his extensive experience and warm personality has led him to perform roles that include success in salon, freelance editorial, and the position as leader in education and charity events in the industry for over 15 years.
When not in salon providing quality cuts, he spends his time fully immersed in his passion for editorial hair where his work is often found in local and international magazines as well as online publications.
Garreth’s approachable reputation has allowed him to build strong relationships with designers worldwide. He is a known brand ambassador for KMS California and has recently taken place on their Global Style Council working internationally for the brand.
Garreth is held as the go-to hair Director for runway, lookbooks and editorial shoots including regular international travel from New York fashion week to Europe. Also Garreth has been seen in Thailand, New Caledonia and the Maldives.
Garreth has also made a name for his work in Television. Directing hair for The Voice Australia, sponsored by KMS, which included live broadcast showcasing Garreth’s attention to detail.
Alana Dunphy has been in the industry over 10 years and is one of the strongest stylists on the Prema team. With a background in fine arts that transitioned into hair and makeup, Alana has proven time and time again to have an exceptional perceptiveness for all things creative. Alana’s career has boomed into Editorial and Education as a freelance education and brand ambassador with KMS.
With over four years of experience with the Prema Team, Alana has attended the last 4 years of Fashion Weeks in Sydney as well as 2 in New York and recently was the hair Director at Sydney Fashion Week for designer Pheonix Keating. As well as education and runway, Alana has shot endless editorial for fashion brands including Bassike, We Are Handsome, Manning Cartell, Nookie and Phoenix Keating.
Alana’s laid back and quirky personality has found her the go-to for musicians and celebrities and you often find her chair in Prema’s Surry Hills salon filled with identities which include band members of The Preatures, Missy Higgins and Samantha Harris.
For more than 20 years, Erin Shaw has been a makeup artist and hair stylist to the world’s celebrity and fashion A-list. His clients have included Kate Moss, Alexa Chung, Hillary Duff, Eric Bana, Twiggy, Melissa George, Linda Evangelista, Rosamund Pike and many more.
Erin has been based in Europe for the past 10 years, working in such cities as London, Paris, New York and Sydney. Erin continues to create distinguished styles for his clients and impress the most critical fashion editors working part time in editorial and part time in the salon at Prema.
Erin’s work is featured regularly in top publications, such as Elle, Vogue, Marie Claire, Harpers Bazaar, Cosmopolitan and InStyle while also working on many of the top designer catwalk shows internationally.
Erin has garnered a massive following from his makeup videos used for training makeup companies such as Bourjois. This led Erin onto the idea of creating an online makeup academy so anyone who loved makeup or was an aspiring makeup artist could be a part of his exciting world whilst learning all from the comfort of their own home.
He now offers hair and makeup services at Prema Surry Hills when he is not out on editorial shoots.
Sarah Bibby (we call her “Bibby”) is originally from New Zealand and has been hairdressing for over 10 years. She trained in the top hairdressing academy in Australasia and has been rewarded numerous L’Oreal colour trophy awards in NZ for her outstanding work as well being an invaluable member of the L’Oreal creative team with involvement in editorial and TV including New Zealand’s Next Top Model.
Bibby has been working with Prema for over a year now and along with excellence in salon and being voted Prema 2015 Stylist Of The Year, she is also an educator for up and coming hairdressers.
Bibby’s warm and compassionate nature along with her passion for giving clients great service and hair that suits them and their lifestyle, has led her to be one of the strongest hairdressers on the floor in Prema Bondi.
Having now been in the hair industry for over 15 years, Steven started his career in hairdressing in Portsmouth, England. After working in one of Portsmouth’s award-winning salons for over ten years, Steven made the move to Sydney two years ago, where he joined the Prema team as a Senior Stylist.
Steven’s passion lies in cutting and styling. He particularly enjoys educating his clients on how to maintain their look; providing insightful product knowledge and useful tips and tricks on how to get salon fresh looks at home.
Steven has flourished since he joined the Prema family. He loves being surrounded by like-minded team members, and has been making the most of opportunities given to him by assisting the Prema team at events such as Sydney Fashion week.
Anna is a highly experienced hairstylist and makeup artist with over 10 years in the industry. Over the course of her career she has worked as a Senior Stylist in high-profile NZ salons, directed hair and makeup for editorial shoots and fashion shows and made numerous brides and their possies look and feel stunning on their special day. Annas speciality falls within the film and television industry having most recently managed the hairdressing for presenters and reporters at TV3 Media Works. Anna is passionate, reliable, hard-working and organised.
“Hairdressing and makeup artistry feeds my creativity, my love for fashion and above all, I am able to make someone feel beautiful.”
The fabulous Melanie Cooper has been in the hair industry for over 20 years, six of which she has spent, here at Prema, as one of our Colour Directors. Mel is one of the most established members of our Bondi team, and has won numerous awards within the business, such as Colourist of The Year and Consistent Performer.
Mel was drawn to colour work from the get-go; deciding early on that it was where her passion lay, and where she wanted her focus to be. She has worked with some of the best colourists in the industry, at some of Australia’s top salons, honing her skills to become a colour mastermind.
Mel particularly enjoys creative colour work, and being able to tailor the perfect colour for each individual client. Now being qualified as one of Goldwell’s Master Colourists, Mel is the go-to for all things colour.
Gregg Lennon Jr. began his career in the beauty industry over a decade ago and today specializes in precision cutting and editorial styling. In addition to working as a stylist, Gregg has spent his career focusing on perfecting his craft as well as teaching what he has learned to junior stylists.
Gregg started his education in Orlando, Florida, before traveling to New York, California and Scotland to continue his training. He has studied with some of the most respected companies in the beauty industry including Toni & Guy, Vidal Sassoon, Bumble & Bumble and Davines.
To further his artistic techniques in cutting and styling and gain new inspirations, he travels regularly to international beauty shows and fashion hubs of Europe as well as major U.S. cities. Most recently, the successful beauty blog, Into the Gloss, featured Gregg’s styling tips in one of their widely arrayed how-to sections. He has been with Prema since they landed on U.S. soil and looks forward to everything the beauty industry has to show him.
Rochelle Boidin has been hairdressing for 8 years now and has always been drawn towards colour.
She started hairdressing on the Gold Coast then later moved down to Sydney where she finished her apprenticeship and became a full time colourist on the floor. Along with working some time in London, Rochelle has built her vast colour skills over the years.
Rochelle loves working on all kinds of colour and is particularly passionate about balayage colour services because she loves creating something for clients that is more long lasting and maintainable for themselves. She loves the challenge in providing the ideal colour to suit the lifestyle from client to client.
She loves working with Prema because she does what she loves everyday while being surrounded with like minded team members that can collaborate together on how they can make clients feel their very best.
She is currently furthering her education and is very excited to become one of Prema’s top colourists through the Goldwell Master Colourist program.
A hairdresser, salon owner and contributor to the likes of Vogue and Marie Claire, Glenn is one of the top hairstylists in Australia.
After an apprenticeship at Melbourne’s Zimmer, Glenn helped open Kabu Haircutters in Toorak in 1985 which he then managed for seven years. He later moved to Sydney and, in 1993, set up Helmet with the legendary hair and make-up artist Stephen Price. Added to this, Glenn opened Helmet Hair and Make-Up Academy educating students in Hair and Make-up techniques in 1995 and managed freelance hair and make-up for editorial clients including Vogue, Harpers Bazaar, Marie Claire and Madison.
By 2002 Glenn’s stable of salons had grown to three and he and his wife Karen had developed Helmet Junior a hair care product range for children. When an offer came in, Glenn accepted and relocated to Paris. The ensuing 12 months saw him working for the Paris and Milan runways on mega labels Chanel, Emelio Pucci and Antonio Beradi. Upon returning to Australia, Glenn joined the highly regarded Names Agency and, in between celebrity engagements, continued freelancing at top Sydney salons Ruggeri and Sable.
In 2006 Glenn and his wife, Karen felt it was time to open their own salon again, with Hare House and Beauty in the Southern Highlands and The Grooming Lounge salon at Gibraltar Hotel along with overseeing the development and running of the prestigious Bowral Day Spa.
Late 2012 Glenn was invited to do guest visits at Salon Ruggeri New York where he tended the tresses and make-up requirements for the Crown Princess of Norway Mette-Marit. Today Glenn divides his time working at Sable salon in Sydney, Ian Daburn salon in Vancouver and by appointment in the Southern Highlands and Berry.
Glenn currently works from our Bondi salon and will soon relocate to join the Prema NYC team.
Sarah-Jay, (we call her SJ) started her career in 2008, working in a diverse salon in Newtown, where her passion for the industry grew, specifically colour. After 7 years, she felt the need for growth and moved to Prema for the opportunity to further her education, and develop her skills.
Since coming to prema, SJ has completed the Goldwell Master Colourist program and was voted ‘Prema colourist of the year 2017’. She is a go-to for the team as a colour mentor; this is what drives her to push herself and grow within the team.
Working as a Specialist technician in our Bondi salon, SJ has a large blonde clientele, but loves working with all types of colour. She is particularly passionate about colour correction and creative colour, as she loves the challenge that these services bring.
Sarah-Jay loves working for Prema, because everyday there is something new to learn and new challenges that arise. She is inspired working along other like-minded creatives, that she can work collaboratively with, but mostly she loves what she does, because her role provides her with the opportunity to create beautiful colours, that make her clients feel fabulous.
Katie Harrison is originally from the UK, and has been hairdressing for 13 years. After travelling around Europe to top hairdressing events, she got invaluable insight on up-and-coming trends. Further to this, she has attended a variety of courses, such as the Goldwell Master Colourist course which she completed this year. Katie has also joined the Prema Team over the past two years assisting at Sydney Fashion Week.
Inspired by personality, music, culture and fashion; hairdressing is far from work for Katie. It is her passion to be able to transform hair to what the client desires. She loves exciting fashion colours, creating the perfect blonde, and specializes in beautiful sun-kissed balayage and highlights.
Working in a team of buzzing, like-minded people is what makes Prema perfect for Katie. She strives to carry on learning, through working on photo shoots and fashion shows; making the most of all opportunities that come her way.
Originally from Indonesia, Nunu has always had a passion for hair and beauty.
Starting her career as an apprentice in one of Chatswood’s leading salons, it wasn’t long before she worked her way up to the position of Senior Stylist.
Hungry for the next challenge, Nunu ventured out into other avenues in the hair industry; getting involved in events such as Hair Expo, Sydney fashion shows, and collaborating on editorial shoots with one of Sydney’s leading model agencies.
It was during this time that Nunu discovered her natural flair for colour and has been pursuing this talent over the last few years.
Nunu joined the Prema team in July 2017 as a Colour Technician, and has since been doing what she loves most by creating stunning colours, and sumptuous tones for Bondi’s vivacious clientele.
Yoshimi (Mimi) is originally from Tokyo Japan. She stepped into the Hair and Beauty industry nearly 10 years ago, after completing her initial training at the Toni&Guy Academy in Australia.
Mimi has further developed her skills and knowledge by attending different workshops and seminars throughout the years. In addition to this, Mimi has also assisted on various short films, photo shoots, weddings and fashion shows with talented mentors and creative professionals.
Being passionate in total beauty, Mimi has immersed herself further into the Makeup and beauty industry whilst working in a salon both in Sydney and Tokyo.
Mimi loves cutting both men and women’s hair, and she specialises in keratin, hair extensions and up-styles.
Mimi has an impressive work ethic, with her motto being to treasure each and every meeting
Originally from Nottingham, England, where she started her career in hairdressing, Grace has been part of the Prema family since 2015. With a passion for all things styling, Grace can be found at our Bondi Junction Salon where she delivers dynamic, cutting edge haircuts, accompanied with variations of softer styling techniques.
“Keeping a hairstyle true to the person who wears it is very important” says Grace.
Throughout her career so far, Grace has attended many seminars to further develop her knowledge of the hair industry. She has also been seen backstage at Sydney Fashion Week as well as assisting on many editorial photoshoots with the Prema Team.
From structured, polished bobs to softer beachy waves, Grace strives to give her clients the upmost care and understanding.
Clover came to us from the southern highlands in the second year of her training in 2016. Since starting at Prema she has assisted with various editorial shoots and over the last year has completed her training through the Prema academy training expanding her cutting, styling, colour and product knowledge.
Clover is now a qualified New Talent as of late 2017 and is eager to work her way up the ladder and continue to grow both as a stylist and as an individual.
At the age of 16, Johnny began his journey with Prema under company owner and older brother, Francesco. Whilst at high school, Johnny worked in the salon after school, on weekends and during the holidays. He started by learning the role of Salon Coordinator, before moving on to Reception. It wasn’t long before Johnny fell in love with the exciting salon vibe, and the crazy, creative staff he worked with.
After finishing high school, Johnny went on to university, where he studied a Bachelor’s degree in Finance and Business Law. He carried on working at the salon throughout his time at university, and after completing his degree, Johnny decided to delve deeper into learning the Prema family business. He quickly discovered his passion lay in working hard, and delivering nothing short of the best possible salon experience for both the Prema team and their beloved clients.
Now with 16 years’ experience on the job, Johnny has grown into the role of Director of Operations, where he runs the Prema Sydney salons. You’ll find Johnny on the front desk or running around the salon floor in both Bondi and Surry Hills, with a cheeky smile on his face and a laugh to go with it. We welcome you to our Premalove space.
New to the Hair and Beauty industry, Bek came to Prema late 2016 after over 10 years in the customer service industry, with experience ranging from working in hospitality, retail and hotels. Bek has spent the last year absorbing the Prema lifestyle and educating herself about the hair industry. She was also awarded the Prema award for Best Front of House 2017.
Bek’s most passionate about maintaining positivity in the work place, continuing to grow, and exploring what this exciting industry has to offer to help her and her team perform excellently both professionally and personally.
Many years ago, hair and beauty entrepreneur Francesco Ruggerino, traveled to India and learned a powerful Sanskrit word for “love” that would change his life. In 2004, when he launched his first cutting edge salon in Bondi, an eastern suburb of Sydney, Australia, “Prema” was the perfect name for the aesthetic behind his multi-faceted creative playground.
Built on the foundation of passion, skill, personal and professional development, Prema – which expanded to a second thriving location in the inner city suburb of Surry Hills, one of Sydney’s most artistically vibrant neighborhoods, in 2009 – soon became a vehicle for inspiration, achievement and excellence in salon, education, editorial, runway, design and production.
With a total staff of 70 covering the two locations, the Prema salons are driven by an outstanding team of hairdressers and creatives who have worked all over the hair fashion world. They perform at a high level while serving a large portion of Sydney’s community. The Bondi location is currently one of the busiest in the country.
With the opening in August 2014 of the Prema Hair Salon on the Lower East Side of Manhattan, the company — and its unique and dynamic, forward thinking aesthetic — has not only gone international but positioned itself as a potential game changer in the NYC salon world.
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We create success whilst remaining humble and understanding that we are only as good as our most recent work. We create our vision artistically and entrepreneurially, remaining progressive in hairdressing and challenging the status quo.
We create confidence as we continually push through fear. We respect individualism within a team whilst creating an environment of collective consciousness free from untamed ego and reflective of a world without limits.
We educate in professional and personal development courageously stimulating growth. We continually assess our skills and abilities and as a group use each other as a mirror to ourselves as we identify areas requiring growth.
We authentically make a difference to the lives of our crew, clients and collaborators by winning with each other in an environment of giving and receiving. We cater for the entire community with various price points whilst offering the highest quality service, products and attention to detail in all that we do.