Ash Boughton

Colour director, Surry Hills Salon Manager

Prema Surry Hills Colour Director, Ashleigh Boughton, started hairdressing 20 years ago in the UK. By the age of 21, she became a salon manager and educator responsible for teaching a vast number of salons in advanced hair colour techniques throughout the UK. Working with partner companies including TIGI, Wella and KMS, Ash was also an ambassador for hair companies including Sebastian Haircare and Paul Mitchell.

During a year off hairdressing to travel south-east Asia, Ash ended up in Sydney where hairdressing found her once again, this time with Prema.

After 1 year in Prema Bondi, the business expanded and a second salon in Surry Hills was opened. Ash was chosen to lead the colour team and soon after was promoted to become the Salon manager and leader of the team. As the director of colour and Goldwell Master Colourist, Ash has built one of the strongest colour teams in Sydney. Being an integral part in Prema’s Colour direction and Fashion work, Ash continues to impress clients with her groundbreaking colour technique and vibrant personality. You won’t be disappointed when getting your hair coloured with Ash, she is a hair colour magician.

Anthony Robles

Styling director, Marketing Director, Surry Hills

Anthony Robles has been in the hair industry for over 20 years with nearly half of that time at Prema. As one of the Directors of the business, Anthony has developed the Prema brand whilst at the same time, being a skilled stylist on the salon floor.

Having started his career under former Hairdresser of the Year, Frank Burgemeister, Anthony has developed his roles to include staff management, education and now as Communications Director for the Prema group. His  passion in the salon is to create strong geometrical shapes and edgy, creative looks.

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Alana Dunphy

Styling director, Educator, Surry hills

Alana Dunphy has been in the industry over 10 years and is one of the strongest stylists on the Prema team. With a background in fine arts that transitioned into hair and makeup, Alana has proven time and time again to have an exceptional perceptiveness for all things creative. Alana’s career has boomed into Editorial and Education as a freelance education and brand ambassador with KMS.

Alana has attended the last 4 years of Fashion Weeks in Sydney as well as 2 in New York and recently was the hair Director at Sydney Fashion Week for designer Pheonix Keating. As well as education and runway, Alana has shot endless editorial for fashion brands including Bassike, We Are Handsome, Manning Cartell, Nookie and Phoenix Keating.

Alana’s laid back and quirky personality has made her the go-to for musicians and celebrities. You never know who you will find in her chair in Prema’s Surry Hills salon.

Alana continues to thrive on expanding her knowledge, placing Silver in Australia’s Goldwell Colourzoom Competition 2018. Not just a talented hair stylist, she will be volunteering her skills and time in Cambodia from Feb- July 2019, teaching underprivileged women to cut hair. The Prema team and her long list of clients can’t wait to have her back!

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Rochelle Boidin

Colour specialist & colour educator, Surry Hills

With over 10 years of experience working in salons in Australia and London, Rochelle joined Prema 4 years ago to continue her passion for colour and further her growth into a colour specialist role.

Rochelle has an extensive colour knowledge from working  with a wide range of colour companies. She has attended education courses at the Loreal Academy in London and the Wella and Goldwell Academy in Sydney. Here, she finished her Goldwell Master Colourist certificate and participated in Goldwell’s Rising Stars program in 2016, where she was able to grow her presentation skills and create a platform for her striking colour work.

Rochelle was recently awarded National Bronze Medal for the Goldwell Colourzoom Competition 2017.

Driven by maintainable and creative colour, Rochelle thrives on clients who like to take a risk. With a down to earth personality, you’ll be comfortable in Rochelle’s hands no matter what kind of hair goal!

To see what Rochelle is up to in the salon follow @colouristrochelleboidin on Instagram.

Glenn O’Reilly

Stylist, Colourist, Surry Hills

A hairdresser, salon owner and contributor to the likes of Vogue and Marie Claire, Glenn is one of the top hairstylists in Australia.

After an apprenticeship at Melbourne’s Zimmer, Glenn helped open Kabu Haircutters in Toorak in 1985 which he then managed for seven years. He later moved to Sydney and, in 1993, set up Helmet with the legendary hair and make-up artist Stephen Price. Added to this, Glenn opened Helmet Hair and Make-Up Academy educating students in Hair and Make-up techniques in 1995 and managed freelance hair and make-up for editorial clients including Vogue, Harpers Bazaar, Marie Claire and Madison.

By 2002 Glenn’s stable of salons had grown to three and he and his wife Karen had developed Helmet Junior a hair care product range for children. When an offer came in, Glenn accepted and relocated to Paris. The ensuing 12 months saw him working for the Paris and Milan runways on mega labels Chanel, Emelio Pucci and Antonio Beradi. Upon returning to Australia, Glenn joined the highly regarded Names Agency and, in between celebrity engagements, continued freelancing at top Sydney salons Ruggeri and Sable.

In 2006 Glenn and his wife, Karen felt it was time to open their own salon again, with Hare House and Beauty in the Southern Highlands and The Grooming Lounge salon at Gibraltar Hotel along with overseeing the development and running of the prestigious Bowral Day Spa.

Late 2012 Glenn was invited to do guest visits at Salon Ruggeri New York where he tended the tresses and make-up requirements for the Crown Princess of Norway Mette-Marit. Today Glenn is based in our Surry Hills salon.

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Kitty Sheriden

New Talent, Social Media, Surry Hills

 

Kitty has had a passion for hair from a young age, however initially pursued a career in sales and events. Her adventurous and spontaneous spirit took her to living in Japan, where she fully immersed herself in the culture, which can be seen in her quirky and eclectic style. After establishing herself in the events industry, she knew she had to fulfill her dream of being a hair stylist, which brought her to Prema. Since qualifying as a stylist, she now splits her time between taking clients in the Surry Hills Salon and her role as sales representative for ANTI.

Kitty has also assisted the Prema team on multiple shows at both Sydney and New York fashion week. She also assisted at the Harper’s Bazaar ‘Bazaar in Bloom’ event in late 2017.

With her infectious personality, you will instantly be comfortable in Kitty’s stylish hands.

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Garreth Lenagh

Education Director, Bondi

Garreth Lenagh is one of Prema’s most successful editorial stylists and an integral part as one of the Directors of the Prema Creative Team. Originally from Leeds, North England, his extensive experience and warm personality has led him to perform roles that include success in salon, freelance editorial, and the position as leader in education and charity events in the industry for over 15 years.

When not in salon providing quality cuts, he spends his time fully immersed in his passion for editorial hair where his work is often found in local and international magazines as well as online publications.

Garreth’s approachable reputation has allowed him to build strong relationships with designers worldwide. He is a known brand ambassador for KMS California and has recently taken place on their Global Style Council working internationally for the brand.

Garreth is held as the go-to hair Director for runway, lookbooks and editorial shoots including regular international travel from New York fashion week to Europe. Also Garreth has been seen in Thailand, New Caledonia and the Maldives.

Garreth has also made a name for his work in Television. Directing hair for The Voice Australia, sponsored by KMS, which included live broadcast showcasing Garreth’s attention to detail.

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Steven Humphries

specialist STYLIST, BONDI

Having now been in the hair industry for over 15 years, Steven started his career in hairdressing in Portsmouth, England. After working in one of Portsmouth’s award-winning salons for over ten years, Steven made the move to Sydney two years ago, where he joined the Prema team as a Senior Stylist.

Steven’s passion lies in cutting and styling. He particularly enjoys educating his clients on how to maintain their look; providing insightful product knowledge and useful tips and tricks on how to get salon fresh looks at home.

Steven has flourished since he joined the Prema family. He loves being surrounded by like-minded team members, and has been making the most of opportunities given to him by assisting the Prema team at events such as Sydney Fashion week.

MEL COOPER

colour director, BONDI

The fabulous Melanie Cooper has been in the hair industry for over 20 years, six of which she has spent, here at Prema, as one of our Colour Directors. Mel is one of the most established members of our Bondi team, and has won numerous awards within the business, such as Colourist of The Year and Consistent Performer.

Mel was drawn to colour work from the get-go; deciding early on that it was where her passion lay, and where she wanted her focus to be. She has worked with some of the best colourists in the industry, at some of Australia’s top salons, honing her skills to become a colour mastermind.

Mel particularly enjoys creative colour work, and being able to tailor the perfect colour for each individual client. Now being qualified as one of Goldwell’s Master Colourists, Mel is the go-to for all things colour.

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Sarah Jay

colour director & colour educator, Bondi

Sarah-Jay, (we call her SJ) started her career in 2008, working in a diverse salon in Newtown, where her passion for the industry grew, specifically colour. After 7 years, she felt the need for growth and moved to Prema for the opportunity to further her education, and develop her skills.

Since coming to prema, SJ has completed the Goldwell Master Colourist program and was voted ‘Prema colourist of the year 2017’. She is a go-to for the team as a colour mentor; this is what drives her to push herself and grow within the team.

Working as a Colour and Education Director in our Bondi salon, SJ has a large blonde clientele, but loves working with all types of colour. She is particularly passionate about colour correction and creative colour, as she loves the challenge that these services bring.

Sarah-Jay loves working for Prema, because everyday there is something new to learn and new challenges that arise. She is inspired working along other like-minded creatives, that she can work collaboratively with, but mostly she loves what she does, because her role provides her with the  opportunity to create beautiful colours, that make her clients feel fabulous.

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Annika Wagner

senior Colourist, Bondi

With 11 years experience in the hair dressing industry, Anni is our bubble of energy here in Bondi.

Originally from Germany, she trained and worked in the fashion metropol Berlin. Mentored by one of the worlds greatest hairdressers, she is constantly inspired to perfect her talent and has specialized in colour for over 7 years.

She loves beautiful, natural looking hair that looks effortless and on trend. Our balayage and babylights queen, she loves chatting and having a laugh with clients, who are self-proclaimed “Anni addicts”.

Nunu Lestari

Colour technician, Bondi

Originally from Indonesia, Nunu has always had a passion for hair and beauty.

Starting her career as an apprentice in one of Chatswood’s leading salons, it wasn’t long before she worked her way up to the position of Senior Stylist.

Hungry for the next challenge, Nunu ventured out into other avenues in the hair industry; getting involved in events such as Hair Expo, Sydney fashion shows, and collaborating on editorial shoots with one of Sydney’s leading model agencies.

It was during this time that Nunu discovered her natural flair for colour and has been pursuing this talent over the last few years.

Nunu joined the Prema team in July 2017 as a Colour Technician, and has since been doing what she loves most by creating stunning colours, and sumptuous tones for Bondi’s vivacious clientele.

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Yoshimi (Mimi)

Advanced Stylist, Colourist, Bondi

Yoshimi (Mimi) is originally from Tokyo Japan. She stepped into the Hair and Beauty industry nearly 10 years ago, after completing her initial training at the Toni&Guy Academy in Australia.

Mimi has further developed her skills and knowledge by attending different workshops and seminars throughout the years. In addition to this, Mimi has also assisted on various short films, photo shoots, weddings and fashion shows with talented mentors and creative professionals.

Being passionate in total beauty, Mimi has immersed herself further into the Makeup and beauty industry whilst working in a salon both in Sydney and Tokyo.
Mimi loves cutting both men and women’s hair, and she specialises in keratin, hair extensions and up-styles.

Mimi has an impressive work ethic, with her motto being to treasure each and every meeting

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Grace Bowering

Styling director & styling educator, Bondi

Originally from Nottingham, England, where she started her career in hairdressing, Grace has been part of the Prema family since 2015. With a passion for all things styling, Grace can be found at our Bondi Junction Salon where she delivers dynamic, cutting edge haircuts, accompanied with variations of softer styling techniques.

“Keeping a hairstyle true to the person who wears it is very important” says Grace.

Throughout her career so far, Grace has attended many seminars to further develop her knowledge of the hair industry. She has also been seen backstage at Sydney Fashion Week as well as assisting on many editorial photoshoots with the Prema Team.

From structured, polished bobs to softer beachy waves, Grace strives to give her clients the upmost care and understanding.

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Nicole Malsem

advanced Stylist, Bondi

Nicole has been doing hair since she could walk, but officially joined Prema in 2015 with a background in dancing, makeup and creative arts.
In the last few years, Nicole has completed her apprenticeship training here at Prema, and is now a New talent stylist on the floor in our Bondi salon.

Her beauty career has allowed her to work on magazine shoots, music videos and short films. Nicole has been able to continue to grow in these fields whilst at Prema, through going on to work behind the scenes at Sydney Fashion week and assist on numerous shoots with the team.

Nicole strives for perfection, and always makes the most of opportunities given to her. She plans to enhance and develop her skills to ensure she is giving her growing clientele the best possible experience.

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Samantha Faids

Advanced stylist, Bondi

Samantha hairdressing career started at age 15 as a school based apprentice. With a strong ambition and diligence, she graduated and joined the new talent by the time she was 17. But don’t be deceived, her maturity far exceeds her age.

When Samantha isn’t giving all her clientele a true Prema experience she can be found at the beach soaking up the sun in her hometown of Cronulla. Her passion and drive for all things hair led her to assist on a number of Shoots including Goldwell Colourzoom 2017 competition & Kms Style Runner/ New guard fashion show.

Come in and see Samantha for her signature ‘lob’ or find her on instagram @hairbysammiefaids

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elie Elazzi

Advanced Stylist, Bondi

Elie is well known for his elegant blow-dries, long layered women’s cuts and exceptional Men’s Styling.

Prior to joining our Prema Team, Elie worked in Property Management where he grew his skills in client relations. After two years on the Property Management circuit, Elie decided to throw himself into Hairdressing and has never looked back. Elie has captured these impeccable people skills, paired with his skills in hairdressing and hard work to deliver the highest level of customer service for each and every client who has the pleasure of seeing him.

Elie has moved up the ranks within Prema, beginning his Prema journey as a First Year Apprentice, to become our newest member of the New Talent Stylist Team.

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Dale Delaporte

Stylist, Editorial, Creative Director, New York

With 15 years industry experience, Dale’s career has spanned from full-time assistant and senior stylist in one of Sydney’s most prolific celebrity salons, through to a well-renowned freelance fashion and editorial hairstylist. Now Creative Director for Prema – 2016 Hair Expo Salon Team of the Year & Salon Business of the Year finalists – across Australia and New York, he has worked with celebrities Geri Halliwell, Paula Abdul, Dita Von Teese and most recently in New York, Nina Garcia. Dale was also lead hairstylist for The Voice Season 3 and Season 5’s live shows as well as the Australia’s Next Top Model Cycle 6 Finale Show.

Most recently Dale played the role of hair director for Manning Cartel, Aje and Don’t Want No Scrubs during MBFW Australia 2015 and after just three months in New York, Dale was honoured to be hair director for Charles Youssef S/S15 NYFW show, Dale’s first in New York and Charles Youssef’s second. The season later Dale added the NY label  A Moi to his NYFW directorial portfolio.

Dale continues to grow through regular work-related travel – most recently as a regular backstage at shows through New York, London, Milan and Paris for the FW16 season on team with the likes of hair hero’s James Pecis and Duffy – and a continuous mix of salon and editorial work.

Dale is looking forward to furthering his profile in New York through his editorial and celebrity expertise.

Gregg Lennon Jr.

Stylist, New York

Gregg Lennon Jr. began his career in the beauty industry over a decade ago and today specializes in precision cutting and editorial styling. In addition to working as a stylist, Gregg has spent his career focusing on perfecting his craft as well as teaching what he has learned to junior stylists.

Gregg started his education in Orlando, Florida, before traveling to New York, California and Scotland to continue his training. He has studied with some of the most respected companies in the beauty industry including Toni & Guy, Vidal Sassoon, Bumble & Bumble and Davines.

To further his artistic techniques in cutting and styling and gain new inspirations, he travels regularly to international beauty shows and fashion hubs of Europe as well as major U.S. cities. Most recently, the successful beauty blog, Into the Gloss, featured Gregg’s styling tips in one of their widely arrayed how-to sections. He has been with Prema since they landed on U.S. soil and looks forward to everything the beauty industry has to show him.

Johnny Ruggerino

Director of operations

At the age of 16, Johnny began his journey with Prema under company owner and older brother, Francesco. Whilst at high school, Johnny worked in the salon after school, on weekends and during the holidays. He started by learning the role of Salon Coordinator, before moving on to Reception. It wasn’t long before Johnny fell in love with the exciting salon vibe, and the crazy, creative staff he worked with.

After finishing high school, Johnny went on to university, where he studied a Bachelor’s degree in Finance and Business Law. He carried on working at the salon throughout his time at university, and after completing his degree, Johnny decided to delve deeper into learning the Prema family business. He quickly discovered his passion lay in working hard, and delivering nothing short of the best possible salon experience for both the Prema team and their beloved clients.

Now with 16 years’ experience on the job, Johnny has grown into the role of Director of Operations, where he runs the Prema Sydney salons. You’ll find Johnny on the front desk or running around the salon floor in both Bondi and Surry Hills, with a cheeky smile on his face and a laugh to go with it. We welcome you to our Premalove space.

Rebekah forsyth

assistant manager, surry hills

New to the Hair and Beauty industry, Bek came to Prema late 2016 after over 10 years in the customer service industry, with experience ranging from working in hospitality, retail and hotels. Bek has spent the last year absorbing the Prema lifestyle and educating herself about the hair industry. She was also awarded the Prema award for Best Front of House 2017.

Bek’s most passionate about maintaining positivity in the work place, continuing to grow, and exploring what this exciting industry has to offer to help her and her team perform excellently both professionally and personally

Stay tuned to meet the rest of our staff!

Many years ago, hair and beauty entrepreneur Francesco Ruggerino, traveled to India and learned a powerful Sanskrit word for “love” that would change his life. In 2004, when he launched his first cutting edge salon in Bondi, an eastern suburb of Sydney, Australia, “Prema” was the perfect name for the aesthetic behind his multi-faceted creative playground. 

Built on the foundation of passion, skill, personal and professional development, Prema – which expanded to a second thriving location in the inner city suburb of Surry Hills, one of Sydney’s most artistically vibrant neighborhoods, in 2009 – soon became a vehicle for inspiration, achievement and excellence in salon, education, editorial, runway, design and production. 

With a total staff of 70 covering the two locations, the Prema salons are driven by an outstanding team of hairdressers and creatives who have worked all over the hair fashion world. They perform at a high level while serving a large portion of Sydney’s community. The Bondi location is currently one of the busiest in the country.

With the opening in August 2014 of the Prema Hair Salon on the Lower East Side of Manhattan, the company — and its unique and dynamic, forward thinking aesthetic — has not only gone international but positioned itself as a potential game changer in the NYC salon world. 

Prema Media Page:

www.premalove.com/premamediapage

Being experts in our craft, we can promise high quality, long-lasting hair in a friendly environment catered to express your individuality and confidence. 

From the moment you walk into our house and until your next visit, we want to make you feel your very best.

With love,

The Prema Team

 

 

Company Culture

Check Yourself Before Your Wreck Yourself

We create success whilst remaining humble and understanding that we are only as good as our most recent work. We create our vision artistically and entrepreneurially, remaining progressive in hairdressing and challenging the status quo.

 

Prema Creativity

Don’t Allow Fear To Limit Our Dreams & Possibilities

We create confidence as we continually push through fear. We respect individualism within a team whilst creating an environment of collective consciousness free from untamed ego and reflective of a world without limits.

 

Our Skill & Personality

Keep It Real

We educate in professional and personal development courageously stimulating growth. We continually assess our skills and abilities and as a group use each other as a mirror to ourselves as we identify areas requiring growth.

 

Teamwork

Win Together

We authentically make a difference to the lives of our crew, clients and collaborators by winning with each other in an environment of giving and receiving. We cater for the entire community with various price points whilst offering the highest quality service, products and attention to detail in all that we do.