Get the Look | AJE | MBFW15 | Directed by Prema

16 Apr Get the Look | AJE | MBFW15 | Directed by Prema

Dale Delaporte and Kate Mcquitty direct the AJE styling and colour for Sydney Mercedes Benz Fashion Week 2015 for AJE.

The AJE girl is minimal effort, maximum impact which shows through the beauty look for this seasons show. The hair is a center part and minimally textured with almost half of the girls having a soft, effortless low hanging pony and the others with their hair held into the shape of the neck by beautiful scarves from the label.

To step the beauty up another level, Kate McQuitty, Editorial Colourist at Prema, has hand coloured balliaged pieces personalized for each girl, in contrasting with their natural hair colour.

HOW WE GOT THE LOOK

When we sat for our initial meeting with Edwina and Adrian from Aje, and Stylist for the show, Kelly Hume, they brought us a beautiful reference which sat so well alongside the collection that we decided to not stray too far away from it. There was a simplicity to the hair that played so well with the delicate nature of some of the pieces, and just as well with the heavier more embellished and detailed pieces. The Aje version of this look has little more texture and guts to hold it’s own both backstage and on the catwalk, and with the addition of Kate’s hand balliaged ends, we really just wanted to maintain that gentle, effortless chicness that the label is so great at creating in their collections.

KEY FEATURES OF THE LOOK

You can’t go past those ends. It’s just the bottom few inches but the effect speaks for itself. I especially love the reverse balliage on the lighter haired girls.

In terms of styling, I think it’s important for this look to frame the face well. Those front sections at the parting are directed into the face, just kissing the outer half of the brow, and then just as gently bend away to expose the cheekbones. The key to this look is subtlety, but those are the little details that make it.

HOW-TO GET THE LOOK

  • Create a natural center part with your fingers, apply a moderate amount of Goldwell Power Whip Strengthening Volume Mousse evenly throughout the hair and use your fingers to dry to 90%. Be sure to maintain parting, and to direct front hairline toward the face when drying.
  • Take a curved section from mid-way behind the ear, intercepting the occipital and follow shape to nape, leaving approximately 2cms free around the hairline. Thicker hair may need hair taken from a larger area. Thinner hair, the opposite.
  • After clipping up bulk of hair, take the bottom section and tie into a secure ponytail at the occipital. Lightly backcomb the mid-lengths and ends of pony, wrap onto itself and secure to the base of the nape. This will serve as a volumising filler later in the style.
  • Use bobby pins to attach the coloured weft around that previously pinned section securing as you wrap to make sure there is no chance for it to come loose.
  • Continue drying remaining hair with a medium sized round brush paying attention to the ends, as well as the root direction around the face. Root lift should be natural, with some body through mid-lengths and ends. Blowdry a natural movement into the hair to assist tonging.
  • Using 1.25” curling tong, heat sections in a random shaped but consistently dense pattern, directing hair away from the face.
  • Once cooled, gently disturb the set with your fingers or a large toothed comb. If extra volume is needed, mist a little Goldwell Naturally Full Wet and Dry Bodifying Spray and softly back comb first 3” from the roots for added lift.
  • Loosely holding hair by the chin, pull hair back until you have it collect it just below the nape of the neck. Check for any pulls or obvious unevenness in tension. When satisfied, securely, but lightly tie off. There will need to be a moderate amount of give in the elastic to enable altering of the shape and texture of the style.
  • Delicately personalise the look by pulling loose hair above the ears and letting those natural, shorter hairs around the face fall away from the bulk of the hair.
  • Lightly spray with Goldwell Magic Finish Brilliant Hairspray to hold

Watch our hair go down the runway!

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