FW ’14 | Strateus Carlucci | Directed by Prema

02 Apr FW ’14 | Strateus Carlucci | Directed by Prema

Luxurious fabrics, structured tailoring and utilitarian elements were accentuated by Goldwell hair director Kate McQuitty creating three graphic ponytail styles for the Starteas Carlucci SS14/15 show.

Starteas Carlucci designs embody a classic sensibility but with references to underground sub-cultures and art movements – the cuts are sharp and the fabrics high-tech so the hair had to be equally as structured.

“We’ve taken our inspiration from structure, strength and power to make sure the hair looks really graphic. Three different structured ponytails provide a great structure to attach the hair,” Kate said.

“The hero product for the hair look – elixir really makes it pop on certain section of the hair,” she said.

The concept of ‘fractured forms’ in Carlucci’s collection led to the exploration of stepped and disjointed garment and hard and soft textures. Goldwell wanted to ensure that the hair involved the same level of intricacy and polish as shown in their collection.

There are three different sections we’ve attached the hair to. First we started prepping hair with glamour whip – then went through with sunshine and groomed everything in. We then used magic finish hair spray to finish off. It’s all about graphic ponies,” Kate said.

“Working with a product like StyleSign allows for an ability to create real structure in hair, so I was able to create clean, streamlined finishes that were polished yet still powerful,” she said.

Hair Directed by Kate McQuitty for Prema


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